Everything you can make Protaigé do

Last updated 10 Sept · 5 min

Start work from the Lobby

Describe what you want in plain English and Maia starts making it, with your brand already applied.

Last updated 6 Oct · 5 min

Meet Maia, your AI account director

Hand your marketing work to Maia like you would to an account director, and find her wherever you work.

Find your way around Protaigé

Learn the five places you will use most, so you never have to hunt for anything.

Get help from Maia, and reach a human when you need one

Ask Maia anything about Protaigé, and get put through to a person when you want one.

Last updated 12 Aug · 6 min

Onboarding

1 walkthrough

Onboarding

Create your first campaign

Go from a new account to a finished set of campaign assets, one decision at a time.

Brand DNA

28 walkthroughs

Set up your logos

Upload every version of your logo so layouts always use the right one.

Brand DNA: your brand’s home base

Fill in Brand DNA once, and every campaign, sketch and image Protaigé makes for you starts from your brand.

Brand story and tone of voice

Give Protaigé a clear brand story, and everything it writes for you sounds like you instead of like everyone.

Import your brand story from a PDF

Upload the brand guidelines you already have, and Protaigé fills in your story, voice and values for you.

Create a brand guide from your website with Brand Helix

Give Brand Helix your website address and get a brand book back, free, with no account needed.

Last updated 12 Aug · 7 min

Set your brand colours

Set your primary, secondary and highlight colours once, and every campaign, sketch and design kit uses them.

Set your brand fonts

Upload your fonts and say what each one is for, so every campaign uses the right type.

Manage your brand graphics

Put your illustrations, patterns and product images into Protaigé so campaigns use your own visuals, not stock.

Last updated 24 Sept · 3 min

Manage your icon library

Upload your icons so every layout uses yours instead of generic ones.

Decide who sees the files you upload

Keep your one-off uploads to yourself, and share the files the whole brand should use, with one menu choice.

What are audience personas?

Tell Protaigé who you are talking to, so every campaign speaks to a real person.

Add persona profiles

Tell Protaigé who you sell to, so every campaign speaks to a real audience instead of everyone.

Create audience personas from your website with Persona Helix

Paste your website address and get a first set of audience personas, free, in a few minutes.

Last updated 12 Aug

Add your products and services

Tell Protaigé what you sell, so your campaigns talk about your products and not your company in general.

Create product sheets from your website with Product Helix

Paste your website address and get a product sheet for everything you sell, free.

Last updated 12 Aug

Manage your video library

Put your footage into Protaigé, and keep the brand's clips separate from your own work in progress.

Last updated 12 Aug · 6 min

What is a Design Kit?

Give Protaigé your layouts once, and it fills them with new copy and images for every campaign, in every size, on brand.

Prepare a Photoshop file for import

Name and structure your Photoshop layers before you upload, so the file arrives as a kit Protaigé can fill, not a flat picture.

Import PSD and IDML design kits

Bring a Photoshop or InDesign file into Protaigé as a kit it can fill for every campaign.

Finish an imported design kit in the visual editor

An import gets your kit most of the way. A few minutes in the visual editor gets it filling in correctly every time.

Start from a Template Store kit

Skip the build. Take a ready-made kit from the Template Store and make it look like your brand.

Import a Canva design as a design kit

Keep the design you already made in Canva, and let Protaigé fill it with new copy and images for every campaign.

Design kit layer names

Name your layers with the words Protaigé recognises, and it knows which text is a headline, which is body copy and which is your logo.

Get your design kit built for you

Send us your design files and Protaigé builds your design kit for you, ready to use.

Last updated 12 Aug · 7 min

Build a complete design kit from the Template Store

Start from a ready-made kit, make it yours, then copy it into every format your campaigns need.

Update in progress · 5 min

Teach Protaigé your visual style

Show Protaigé eight of your photos, and every image it creates for you will look like your brand.

Find assets by where they were made

See where each asset in your Shared library came from, and hide whole groups you do not need.

File size limits and why an upload was rejected

Know the size limit for each library, and what to do when a file is refused.

Photo DNA

6 walkthroughs

Manage your photo library

Put your own photos into Protaigé so everything it makes for you uses your photography, not stock.

Edit your photos with AI

Change a photo with one written instruction, and keep the original in your library.

Edit your photography style description

Tell Protaigé in words how your images should look, and change what it wrote when it gets your brand wrong.

Last updated 24 Sept · 4 min

Change how your generated images look

When the images Protaigé creates keep missing your brand, fix the cause in three moves instead of regenerating and hoping.

Remove or change a photo background

Take the background out of a photo, or swap it for a new one, with one written instruction. No other app needed.

Search your photo library by tag, prompt or filename

Find the right photo by typing a word from its name, its subject or the prompt it was made from.

Campaigns

19 walkthroughs

Choose your campaign concept

Pick the big idea that every headline, image and layout in your campaign will follow.

Last updated 29 Sept · 3 min

Export your campaign assets

Get your finished banners and copy out of Protaigé, ready to publish or hand to someone else.

Manage your campaigns

Find every campaign you have made, start a new one three ways, and put finished ones away.

Write a campaign brief

Give Protaigé a clear brief, and every concept, headline and image in the campaign follows it.

Upload a brief you have already written

Already have a brief in a document? Upload it and Protaigé turns it into a campaign brief for you.

Build a brief with the Brief Builder

Answer a short form, one question at a time, and Protaigé builds the campaign brief from your Brand DNA.

Update in progress · 6 min

Build a campaign step by step

See the six stages a campaign moves through, and what you decide at each one.

Write your campaign hero copy

Get the headline and message that every asset in your campaign will use, written in your brand voice.

Choose your hero image

Pick the one picture that carries your campaign, from your own photos, a generated image or a stock library.

Create your key visual

Turn your copy and image into the one layout that every format in your campaign is built from.

Scale a key visual into campaign assets

Turn one approved layout into every format in your design kit, without laying any of them out yourself.

Clone a campaign kit

Make a second version of a key visual set so you can test a change without touching the original.

Adapt your campaign kit for every audience

Aim the same campaign at each of your audiences without building it again from scratch.

Last updated 24 Sept · 4 min

Resume a campaign draft

Pick up a key visual you left half-finished, and know what Protaigé saved for you while you worked.

Create Google Ads responsive search ads

Get search ads written from your campaign, with the keywords researched for you, and export them ready for Google Ads.

Last updated 6 Sept · 4 min

Create social posts in a campaign

Get a post written for each social channel from your campaign brief, with the reasoning behind it.

Last updated 6 Sept · 4 min

Write campaign emails

Get a whole campaign email written from your brief, ready to edit and paste into your sending tool.

Last updated 24 Sept · 4 min

Write long-form content in a campaign

Get a full blog post written from your campaign brief, in the same argument as the rest of the campaign.

Last updated 6 Sept · 5 min

Read your performance in Launchpad

See everything you have published, scheduled or drafted across every channel, and how each post did, in one place.

Creative AI

20 walkthroughs

Last updated 6 Oct · 6 min

Create branded content with Sketch

Describe what you want in plain words, and Protaigé makes it in your brand, in the sizes you need.

Last updated 29 Sept · 3 min

What Sketch can make for you

One brief can become a post, a carousel, a storyboard, a deck, a poster, a landing page or an email, in your brand.

Last updated 29 Sept · 2 min

Choose the channels and sizes for a sketch

Pick every size you need, from an Instagram Story to an A4 poster, and get one design for each.

Last updated 6 Oct · 2 min

Edit a sketch

Ask Maia for changes in chat, or open any frame and change it yourself.

Last updated 13 Aug · 1 min

Rename a sketch

Give a sketch a name you will recognise in a fortnight, so you can find it again.

Last updated 6 Oct · 2 min

Work with groups of frames in a sketch

Sketch groups your frames into carousels, banner sets and pages, and each group has its own controls.

Last updated 29 Sept · 2 min

Publish a sketch

Post a finished frame straight to your social accounts, or download it for anywhere else.

Last updated 29 Sept · 3 min

Turn a sketch into a video

Any frame you have already made can become a short video, with your design animated for you.

Get a sketch sent to you by email, WhatsApp or Slack

Ask Maia for a sketch on WhatsApp, Slack or email, and the finished file comes back in the same conversation.

Edit a landing page or email in the HTML editor

Change the words, colours and images on a landing page or email yourself, and keep every earlier version.

Create a film with Flicks

Write a short brief, and Flicks writes, designs and renders a short film for you in the background.

Follow a film's progress and check it before you use it

Read what the stage label on a film card means, and know what to check before you use the film.

End your film with your brand ident

Tell Protaigé which of your videos is your brand ident, then pick it when you brief a film.

Ask for copy blocks in your own words

Ask Maia for a caption, an email body or a blurb in plain words, and the text appears beside your design.

Use Maia and image tools in the HTML editor

Swap, regenerate or edit any image on a landing page or email, and ask Maia to change whatever you have selected.

Make an email in Sketch and download it as HTML

Ask Maia for an email and download it as an HTML file your email platform can send.

Go back to an earlier version of your film

Never lose the film you approved: every render is kept, and you can put an earlier one back.

Choose a look and add your own footage to a film

Tell Flicks how your film should feel, and give it your own clips to cut into the edit.

Brief a sketch from a document you already have

Attach the draft you have already written to a sketch, and get copy built from your own facts instead of invented ones.

Check what a voice-over costs before Maia makes it

Know the price of a voice-over before a single Spark leaves your balance, and approve it with one click.

Settings

15 walkthroughs

Find your way around Settings

Know which Settings tab holds your plan, your Sparks, your brand details and everything about Maia.

Check your plan and what it includes

See what plan you are on, what it costs, when it renews, and where to change it.

Change or cancel your plan

Move up or down a plan, or stop paying, from one dialog in Protaigé.

See where your Sparks go

Check your Sparks balance, see what used them, and get a report sent to your email.

Last updated 2 Sept · 4 min

Get Maia on email, Slack and WhatsApp

One add-on takes Maia out of the app and onto the channels your team and clients already use.

Give Maia her own email address

Let clients and suppliers email Maia directly, and decide who is allowed to reach her.

Bring Maia into Slack

Message Maia in Slack, where your team already talks, and start work without opening Protaigé.

Last updated 1 Sept · 6 min

Give Maia a WhatsApp number and let her answer calls

Let clients message Maia on WhatsApp, and let callers reach her by phone on the same number.

Invite Maia to your meetings

Send Maia a meeting link and she joins the call like a colleague. No setup, no plug-in.

Set how Maia sounds

Make Maia write and talk the way your brand should, everywhere she appears, with five sliders.

Last updated 19 Aug · 3 min

Invite your team

Bring colleagues into your brand so they can brief, make and approve work with you.

Switch on tactics, stock libraries and integrations

Choose the channels you publish on, connect stock photo libraries and outside platforms, and try new features early.

Last updated 12 Aug · 2 min

Put your logo and colours on the workspace

Make the Protaigé screens look like your brand, so clients see their own logo and colours when you present.

Know how long deleted work is kept

Know what happens after you delete something, and how long auto-saves and failed generations stay around.

Add another brand

Run every client brand in one Protaigé account, each with its own Brand DNA, campaigns and sketches.

The Creative Editors

21 walkthroughs

Last updated 29 Sept · 5 min

Find out which editor you are in

Protaigé has five editing surfaces. The header tells you which one you are in, and that decides which tools you get.

Find and add images in the editor

One Images tab holds every picture you can use, from the work you are in to stock, in that order.

Fix an image's exposure and colour

Fix a photo that is too dark, too flat or the wrong colour with twelve sliders, without leaving the editor.

Apply a filter or duotone to an image

Give your photos one consistent look, or tint them in two brand colours, with a slider to keep it subtle.

Add image effects and blur

Nineteen effects and five kinds of blur, and which ones earn a place in a real design.

Crop and fit images in frames

Make an image sit right in its frame. The fill mode is usually the fix, not the crop.

Last updated 14 Aug · 2 min

Remove an image background

Cut a subject out of its background in one click, without leaving the canvas.

Last updated 10 Sept · 4 min

Style text in the editor

Set the font, size, alignment, background, outline and shadow on any text, and put type on a curve.

Arrange, align and group elements

Put elements in front or behind, line them up, and group them so they move together.

Change text and images with AI in the editor

Select any text or image on your canvas and let Protaigé rewrite it or regenerate it in place.

Check these before you edit video

Know the limits of video in Protaigé before you start, so nothing surprises you halfway through.

Animate a design into video

Turn a finished still design into a short video with one button. Protaigé decides what moves and when.

Use the video timeline

Trim clips, change their speed and volume, and add new clips, all on the timeline.

Animate a single element by hand

Give one text box or image its own entrance, exit and loop when ✨ Animate is not enough.

Split and arrange clips on the timeline

Cut a clip in two at the playhead, stack clips on tracks, and decide what shows in front.

Add sound effects and music to video

Add sound to your video from generated effects, generated music or your own audio files.

Generate music for video

Describe the track you want, or let Protaigé score your video, without leaving the editor.

Add a voiceover to video

Give your video a narrator. Type the script, pick a voice, and Protaigé records it for you.

Add captions to video

Most people watch with the sound off. Captions make sure they still get your message.

Generate video with AI

Make a short video clip from a description or from one of your own images, inside the editor.

Export a video or an HTML5 banner

Get finished work out of the editor as a video for feeds, or as an HTML5 banner for ad servers.