Learn it. Master it. Scale it.
Everything you can make Protaigé do
Get more from Protaigé with practical, step-by-step guides. Learn how to set up Brand DNA, brief Maia, create campaign assets, publish your work and improve performance.
New in Protaigé
Social posts, outbound email and long-form content are all written from the campaign brief rather than briefed separately. Three new walkthroughs, one per tactic, plus how to read what they did in Launchpad.
Where unfinished campaign work goesAnything you have not approved waits under Drafts on the Assets stage, and the editors save as you work. Resume any of it, and see which ones the editor kept for you rather than you keeping them.
Plan changes happen in ProtaigéMoving between tiers no longer hands you off to Stripe. The confirmation you read and the change that happens are now written by the same people, and the Maia add-on is repriced with you.
Overview
3 walkthroughs
OverviewUse the Protaigé Lobby
Where every piece of work starts in Protaigé, and the quickest way to begin one.
OverviewMeet Maia, your AI account director
Who Maia is, what she takes off your plate, and where to find her.
OverviewNavigating Protaigé
Where everything is, and the two things you will use most.
Onboarding
1 walkthrough
Brand DNA
26 walkthroughs
Brand DNASetting up your logos
Upload every version of your mark so layouts always pick the right one.
Brand DNABrand DNA: your brand’s home base
Everything Protaigé knows about your brand, in one place.
Brand DNABrand story and tone of voice
What a brand story is for, and why it changes everything Protaigé writes.
Brand DNAImport your brand story from a PDF
Upload your guidelines and let Protaigé extract the story from them.
Brand DNABrand Helix: create a brand guide with our AI
Turn a website into a proper brand book, free, with no account needed.
Brand DNASetting your brand colours
How to set your primary, secondary and highlight palettes, and how they reach every campaign.
Brand DNASetting your brand fonts
Upload your typefaces and say what each one is for.
Brand DNAManaging your brand graphics
Build the library of illustrations, patterns and product images campaigns draw on.
Brand DNAManaging your icon library
Upload and label your icons so layouts stay recognisably yours.
Brand DNAShared brand library vs your local library
Two places an asset can live, and what changes when you move it between them.
Brand DNAWhat are audience personas?
Who you are talking to, and why being specific about it changes the work.
Brand DNAAdding persona profiles
Build out each audience with the detail that changes the copy.
Brand DNAPersona Helix: segment your audience with our AI
Get a first set of audience profiles from a website, free.
Brand DNAAdding your products and services
Tell Protaigé what you sell, so it stops writing in generalities.
Brand DNAProduct Helix: document your products with our AI
Turn a website into product sheets, free.
Brand DNAManage your video library
Where footage lives, and which of the two libraries it belongs in.
Brand DNAWhat is a Design Kit?
What a Design Kit really is, and why setting one up is a design job.
Brand DNADesign kits: set up your PSDs
Prepare a Photoshop file so it imports as a working kit.
Brand DNAImport PSD and IDML design kits
Bring a prepared Photoshop or InDesign file in as a kit.
Brand DNAEdit imported design kit placeholders
Adjust an imported kit in the visual editor until it behaves.
Brand DNADesign kits: adapting a starter template
Take a ready-made kit and make it yours.
Brand DNADesign kits: importing Canva templates
Bring a Canva design across as a reusable, multi-format kit.
Brand DNADesign kit component names
The names the system recognises, and why they matter.
Brand DNADesign kits: using the Brand Butler
Have your kits built for you.
Brand DNATemplate Store: building a complete kit
Start from a ready-made kit and build it out into a complete, multi-format Design Kit.
Brand DNATeach Protaigé your visual style
Mark up to eight photos as Style References so generated images look like your brand.
Photo DNA
4 walkthroughs
Photo DNAManaging your photo library
Upload and tag your photography so campaigns use your images, not stock.
Photo DNAEditing photos with AI
Fix, extend and adapt your brand photography in place.
Photo DNAEdit your photography style description
Yasmin writes your visual style down in words. You can edit it.
Photo DNAChanging how your generated photos look
Three levers, in the order worth trying them.
Campaigns
19 walkthroughs
CampaignsChoosing your campaign concept
The big idea that drives everything after it.
CampaignsExporting your campaign assets
Get the finished work out in the formats you need.
CampaignsManage your campaigns
Where every campaign lives, and the three ways to start a new one.
CampaignsWrite a campaign brief
What makes a brief worth writing, and what a weak one costs you.
CampaignsCampaign briefing: upload a brief
Already written it? Upload the document and let Protaigé read it.
CampaignsCampaign briefing: using the brief builder
Build the brief step by step when you know what you want.
CampaignsBuilding your campaign step by step
The six stages a campaign moves through, and what each one decides.
CampaignsGenerating campaign hero copy
The line the whole campaign hangs on.
CampaignsChoosing your hero image
The image that carries the message, from your library, generated or stock.
CampaignsCreating key visuals
Copy and image become the layout every other format is built from.
CampaignsScale a key visual into campaign assets
One layout becomes every format, without laying any of them out.
CampaignsClone a campaign kit
Copy a kit to test a variation without losing the original.
CampaignsAdapt your campaign kit for every audience
Same campaign, aimed properly at each audience.
CampaignsResume a campaign draft
Unapproved work is kept, and the editors save as you go. Here is where it lands.
CampaignsCreate Google Ads responsive search ads
Generate keyword-researched search ads inside a campaign and export them to Google Ads.
CampaignsCreate social posts in a campaign
A social tactic writes the post from the campaign brief, per platform.
CampaignsWrite campaign emails
An email tactic writes subject, hook, body and sign-off from the brief.
CampaignsWrite long-form content in a campaign
A content tactic writes the article, with the campaign as its brief.
CampaignsRead your performance in Launchpad
Everything you have published, and how it did, in one place.
Creative AI
9 walkthroughs
Creative AICreate branded content with Sketch
Describe what you want in plain language and Protaigé produces it, on brand, in whichever format you need.
Creative AISketch formats and sizes
One brief, and almost any format: post, carousel, reel storyboard, deck, poster, landing page.
Creative AIChoose Sketch channels and sizes
Channels are output sizes. Pick as many as you need and get one design per size.
Creative AIEditing a sketch
Ask for changes in chat, or open a frame and change it yourself.
Creative AIRenaming a sketch
Give it a name you will recognise in a fortnight.
Creative AIHow Sketch frames are grouped
Sketch groups your frames into creative units, and each group has its own controls.
Creative AIPublishing a sketch
Send a frame straight to a connected account, or download it.
Creative AITurn a sketch into a video
Any frame you have already made can become a moving version of itself.
Receive a sketch by email, WhatsApp or Slack
Ask for a sketch on WhatsApp, Slack or email and the finished file comes back in that same conversation.
Settings
13 walkthroughs
SettingsSettings: subscription, usage and preferences
What each tab in Settings controls, and which ones you will actually use.
SettingsManaging your subscription
See your plan, what it includes, and how to change it.
SettingsChanging or cancelling your plan
Change tier in Protaigé, cancel through Stripe.
SettingsTracking your Sparks usage
Where your Sparks go, and what costs nothing.
SettingsThe Maia add-on
One purchase turns on every channel Maia reaches out on, and one meter counts them all.
SettingsMaia's email
How Maia gets her own address, how to share it, and how to decide who can reach her.
SettingsBring Maia into Slack
Put Maia in the workspace where the work conversation already happens.
SettingsGet Maia a WhatsApp and voice number
Two ways to give Maia a number, when Voice is available, and what the add-on covers.
Invite Maia to your meetings
On Enterprise with the add-on, paste her the link and she joins like a colleague.
SettingsSet Maia’s communication style
Use the five Communication Style dials to set exactly how Maia writes and talks, everywhere she appears.
SettingsInviting your team
Add people to your workspace, and what each role can actually do.
SettingsApp Store: extending Protaigé
Turn on the tactics you use, connect stock libraries and platforms, and see what is coming next.
SettingsCustomise your workspace branding
Put your own colours and logo on the workspace.
The Creative Editors
21 walkthroughs
The Creative EditorsWhich Protaigé editor should you use?
Key Visual Editor, Creative Editor and the video editor do different jobs.
The Creative EditorsWorking with images in the editor
Seven places an image can come from, and which to reach for.
The Creative EditorsAdjust image exposure and colour
Twelve sliders that fix most images, and the ones that are not there.
The Creative EditorsApply image filters and duotone
Two families of filter, both with an intensity dial.
The Creative EditorsAdd image effects and blur
Nineteen effects and four kinds of blur, and where each earns its place.
The Creative EditorsCrop and fit images in frames
Three fill modes, and why the wrong one is usually the problem.
The Creative EditorsRemove an image background
Cut a subject out without leaving the canvas.
The Creative EditorsStyle text in the editor
What you can do to type, and what differs between the editors.
The Creative EditorsArranging elements
Order, align, group and combine, and the tools that are not where you expect.
The Creative EditorsAI tools inside the editor
Generate and change text and imagery without leaving the canvas.
The Creative EditorsVideo editor requirements and limits
What video needs from your machine and browser, so nothing surprises you halfway through.
The Creative EditorsAnimate a design into video
Turn a still layout into motion with one button, and steer it if you want to.
The Creative EditorsThe video timeline
Trim, reorder, and control speed and volume on the timeline.
The Creative EditorsAnimate video elements by hand
Three slots per element, and what belongs in each.
The Creative EditorsSplitting and arranging clips
Cut at the playhead, stack tracks, and control what sits in front.
The Creative EditorsAdd sound effects and music to video
Generate sound effects and music, or use your own brand audio.
The Creative EditorsGenerate music for video
Describe a track, or hand Maia the video and let her score it.
The Creative EditorsAdd a voiceover to video
Pick a voice and give your video a narrator, without leaving the editor.
The Creative EditorsAdd captions to video
Most feeds play without sound, so captions do the talking.
The Creative EditorsGenerate video with AI
Make footage from a prompt or from a still, inside the editor.
The Creative EditorsExporting video and HTML5 banners
Two export routes out of the editor, and when each one is right.