In short: Brand DNA, Brand Story, then Update Guidelines and upload your PDF.
If your brand already has guidelines written down, you do not need to retype them. Upload the document and Protaigé reads it.
It extracts the story, the tone and the values, and puts them where the rest of the system can use them.
Upload the document
Update Guidelines takes your PDF. Give it the real thing rather than a summary, since detail it can read is detail it can use.
Check what it pulled out
Read the extracted story back. This is the moment to correct anything that came through wrong, because everything downstream inherits it.
No guidelines yet?
Create a brand guide from your website instead. It is free and takes a minute, and you can edit the result before or after it lands.
Everything Protaigé writes reads from this, so it is worth a careful read-through once rather than corrections on every campaign.
Last updated 12 August 2026
