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Your brand colours are a vital part of your visual identity. They influence everything from campaign layouts to call-to-action buttons. This is where you define and manage both your Primary and Secondary colour palettes inside Protaigé.

If your colours are already defined in your uploaded brand guidelines, they’ll be automatically extracted and added to this section during onboarding — no manual input required. You can then fine-tune the results or expand your palette as needed.

You retain full control over your colour system. Name each colour, set exact HEX values, and organise your palette for clarity and consistency. Once saved, your brand colours are automatically synced to the creative editor, so every visual element in your campaigns stays on-brand.

Managing Your Brand Colours

A step by step guide

Open the Colours section

Navigate to Colours from your Brand DNA dashboard. You’ll see two groups: Primary and Secondary.

Edit your Primary Colours

Click the pencil icon next to Primary Colours to open the editor. This is where you can customise or expand your core brand palette.

Add a new colour

Select Add New Colour, then name your new shade. This helps you identify it later in the campaign editor.

Pick your colour

Use the colour picker to select a value. You can enter HEX, RGB, or use the slider and swatches for precision.

Save your changes

Click Save to lock in your updates. You can repeat this for each new colour you want to add.

Close the editor

Once your palette is ready, click the close icon to exit.

Set your Supporting Colours

Scroll down and repeat the process in the other sections.

Remove colours if needed

You can delete any colour in either palette by clicking the remove icon, then saving your changes.

All of your brand colours are automatically synced to the visual editor — making it easy to apply them consistently across campaigns, ads, and landing pages.

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