In short: Add New Tactic in a campaign, choose a social one, and it writes from the brief.
A social tactic is a post written inside a campaign rather than beside it. The brief is already doing the work, so the product, the audience and the objective are known before a word is written.
This is a different job from publishing a sketch. A sketch is a design you made and then send. A tactic is copy the campaign writes for a named platform, with the design handled separately.
Add the tactic
Add New Tactic opens a dialog headed Create Content. Pick the tactic from the list and add instructions if you want a particular emphasis. Only tactics switched on in the App Store appear, and if none are, the dialog says so and sends you there.
One tactic per platform
Each platform is its own tactic rather than one post reused everywhere. A campaign can carry an Instagram Feed Post and an X Post at once, and they read differently because the platforms do.
What comes back
A headline, a caption, a call to action and a set of hashtags. The caption is written as it should be posted, with its line breaks, rather than as a paragraph you have to break up.
Read the strategic rationale
Every tactic ends with an explanation of why the copy is the way it is, and which persona it was aimed at. It is the fastest way to judge whether it understood the brief, and worth reading before you edit the copy itself.
Check it against your own rules
The rationale describes what the copy was trying to do, not what it did. Anything your brief ruled out, a claim you cannot make or a spelling convention you hold to, is still worth checking against the copy itself.
Once a post is published, its tactic grows a performance panel showing reach, likes, comments, shares, saves and profile activity, refreshed from the channel. Until then the panel is not there, which is the quickest way to tell whether something has actually gone out.
Last updated 6 September 2026
