In short: protaige.com/brand-helix → Brand Name + Brand Website URL → Get My Brand Book. Check the result, download the PDF, then upload it in Brand DNA under Brand Story.

Many brands have no written guidelines. Brand Helix writes them for you. It reads your website, works out what you do, who you serve and how you talk, and turns that into a brand book you can download and edit.

It is free on the Protaigé website and needs no account. When you create a Protaigé account, the same reading of your website runs on its own to fill in your Brand DNA. This page shows the free version. It takes about five minutes.

1

Add your website

Go to protaige.com/brand-helix. Type your website address into Brand Website URL. Everything else is written from what is already public on your site. You can also add a Logo URL, but it is optional.

Add your website — Create a brand guide from your website with Brand Helix
2

Add your brand name

Type the name you trade under into Brand Name. This name appears throughout the finished brand book.

Add your brand name — Create a brand guide from your website with Brand Helix
3

Create your brand book

Press Get My Brand Book. Brand Helix reads your site and writes the guidelines. Wait while it says Processing.

Create your brand book — Create a brand guide from your website with Brand Helix
4

Read what it found

The page shows Brand Insights Retrieved. Read through the four parts: Basic Information, Brand Strategy, Brand Voice & Audience and Additional Information. For many smaller teams this is the first time the whole brand is written down in one place.

Read what it found — Create a brand guide from your website with Brand Helix
5

Change anything that is not right

Every field can be edited before you finish. Type over anything that is wrong. You can also change it later, once it is in Brand DNA.

Change anything that is not right — Create a brand guide from your website with Brand Helix
6

Download it and bring it into Protaigé

Enter your name and email, and Brand Helix gives you the brand book as a PDF. Share it with your team. Then open Brand DNA, then Brand Story, and upload the PDF there. Protaigé now uses your story, voice and positioning in every campaign it writes for you.

Download it and bring it into Protaigé — Create a brand guide from your website with Brand Helix

If you already have a Protaigé account, this has already run on your website. The result is in Brand DNA under Brand Story. Read it and correct anything wrong. That is the most useful hour you can spend in Protaigé.

Last updated 12 August 2026