In short: Campaigns → open a campaign → Create tab. Work down the list: Brief → Concept → Hero Copy → Hero Image → Key Visuals → Assets.
A campaign is built in stages, in order. Each stage uses what you decided in the one before it. You make one decision per stage, and Protaigé carries it forward.
Open a campaign and the Create tab lists the stages down the left-hand side, each with a tick when it is done. A stage is greyed out until the one before it is approved. This page tells you what each stage decides. About six minutes.
Brief
What you sell, who to, and what you want to happen. The brief opens first. Read it, then press Generate Concepts. Once concepts exist, the same button reads Review Concept.
Concept
The big idea behind the campaign. Protaigé writes several concepts from your brief and brand. Read them and press Approve on the one you want. The concept steers the copy, the images and the layouts that follow.
Hero Copy
The message in words: headlines, body copy and a call to action. Protaigé writes variations from the approved concept. Approve one, or edit it first. Every asset in the campaign uses this copy.
Hero Image
The picture that carries the message. Choose one from your own photos, generate one, or search a stock library. Then press Create Key Visual.
Key Visuals
The copy and the image combined in one layout, in your design kit. Press Create Key Visual to open the editor. Inside the editor, when you are happy, press Generate Banners in the top bar. Protaigé makes every format in the kit from it.
Assets
The full set of banners, one per format, ready to download. Press Download All to get them as a zip file.
Between Key Visuals and Assets sits Add New. It adds a tactic, which is copy for one channel, such as a social post or an email. You can also go back. On the Concept and Hero Copy stages, press Revert to unapprove your choice and pick again. Reverting switches off Hero Image and Key Visuals until you approve again. Your tactics and saved assets stay as they are.
