In short: Brief, Concept, Hero Copy, Hero Image, Key Visuals, Assets. In that order, each building on the last.
A campaign is built in stages, and the order matters because each one inherits from the one before. Change something early and everything after it follows.
You are not filling in a form. At each stage you are making one decision and letting the system carry it forward.
Brief
What you are selling, who to, and what you want to happen. Everything downstream reads from this, so vagueness here is expensive later.
Concept
The big idea. Protaigé offers concepts built from your brief and brand, and the one you pick sets the creative direction for everything that follows.
Hero Copy
The message. This is the line that carries the campaign, so it is worth spending time on rather than accepting the first option.
Hero Image
The image that carries the message, chosen from your own photography, generated imagery or stock.
Key Visuals
Copy and image combined into the hero layout, which becomes the template every other format is built from.
Assets
The full set, scaled across every format in your design kit, and exported when you are happy.
You can move back a stage and change your mind. Because later stages inherit from earlier ones, a change to the concept ripples forward rather than needing every asset redone by hand.
