Create a campaign from a brief
The main road. Start from a brief, land on a full set of assets sized for every channel you publish to.
9 walkthroughsabout 35 min end to endEnds with: A campaign kit ready to export or publish
- 1
Write a campaign briefWhat makes a brief worth writing, and what a weak one costs you. - 2
Campaign briefing: using the brief builderBuild the brief step by step when you know what you want. - 3
Choosing your campaign conceptThe big idea that drives everything after it. - 4
Building your campaign step by stepThe six stages a campaign moves through, and what each one decides. - 5
Generating campaign hero copyThe line the whole campaign hangs on. - 6
Choosing your hero imageThe image that carries the message, from your library, generated or stock. - 7
Creating key visualsCopy and image become the layout every other format is built from. - 8
Scale a key visual into campaign assetsOne layout becomes every format, without laying any of them out. - 9
Exporting your campaign assetsGet the finished work out in the formats you need.
Other flows
Different destination, same idea.
Set up Brand DNA10 steps · ends with a Brand DNA complete enough to generate fromTake a campaign to channel5 steps · ends with Copy written per channel, published, and measuredCreate multiple formats with Sketch7 steps · ends with One idea, published in several placesTurn a design into video11 steps · ends with An MP4 built from a design you already signed offCreate branded design kits7 steps · ends with Your own templates driving the outputSet up Maia across your channels7 steps · ends with Maia reachable from email, Slack, WhatsApp and your calendar