In short: protaige.com/persona-helix → Website URL → Create my personas. Download each persona as a PDF, then upload it in Brand DNA under Personas.
A persona is a description of one kind of customer you want to reach. Writing personas from nothing is slow. Persona Helix writes the first draft for you. It reads your website and describes the audiences it finds there. It is free, and you do not need an account.
It takes a few minutes. You then correct what it got wrong, which is much faster than starting from a blank page.
Give it your website
Go to protaige.com/persona-helix. Type your website address in the Website URL box. Company Name is optional. Press Create my personas. Protaigé reads your site and writes a set of personas.
Read and correct the personas
Each persona shows a name, a snapshot, a role and top goals. Open the three-dots menu on a card and choose Edit to correct anything. Press START AGAIN to try a different website.
Bring them into Brand DNA
Open a persona's three-dots menu and choose PDF to download it. Then in Protaigé, open Brand DNA, then Personas. Press Upload and add the PDFs. Each one becomes a persona your campaigns can use.
Every campaign brief asks you to choose at least one persona. Get your personas into Brand DNA before you build your first campaign.
Last updated 12 August 2026