In short: Brand DNA, Products, then Upload. It takes a PDF.
Product information shapes briefs, concepts and creative. Without it, copy stays at the level of what your company generally does, which is the level nobody buys at.
Add each product or service
Upload is the route in, and it takes a PDF. One entry per thing you actually sell. There is no form on this page for typing a product in by hand.
Lead with benefits, not features
Features tell Protaigé what it is. Benefits and use cases tell it why anyone should care, which is what ends up in the copy.
Generate from your website
Create product sheets from your website if you would rather start from something than from nothing.
Campaigns ask which product they are for, so this is what stops the work being about your company in general. For something you are not ready to add to the library, the brief builder has a Custom description tab where you describe the product in the brief itself. That stays with the campaign.
Last updated 12 August 2026
