In short: Brand DNA is the hub. Fill it in once and every campaign inherits it.
Brand DNA is where Protaigé learns your brand. Every campaign, sketch and layout reads from it, which means the effort you put in here is the effort you do not repeat on every piece of work.
It is organised into sections you can fill in any order, though the first four shape what everything else produces.
Start with the thinking
Brand Story, Personas and Products are the sections that change what gets written rather than how it looks. Who you are, who you are talking to, and what you sell. Company Overview sits alongside them on the dashboard but is not switched on yet, so there is nothing to fill in there today.
Then the visual identity
Logos, Colours, Fonts, Graphics and Icons. These are what every layout draws on, so the more complete they are the less correcting you do later.
Then the media
Photos, Videos and Audio hold your own material, which is always preferred over stock when Protaigé needs something to work with.
Design brings it together
Design Kits turn all of the above into reusable layouts that scale across formats.
You do not have to complete it in one sitting. Campaigns need a brand story, at least one product, one persona and one design kit before they can run, so those four are the practical starting point.
Last updated 12 August 2026
