In short: Hover a frame and hit Publish. A group has its own Publish group.
Once a frame is right it does not need to go anywhere else first. Publishing happens from the canvas.
Hover the frame and hit send
Publish sits with the other frame actions, which appear when you hover the frame. It opens the same publishing panel campaigns use, so the accounts and the flow are already familiar.
Pick the account
You post to whichever social accounts your brand has connected. If the one you want is missing, connect it in Integrations first.
Check the caption
The panel is where the caption and the post itself get a last look before anything goes out.
Or download instead
For print, out of home, ads or anywhere without a connection, download the frame and take it wherever it needs to go.
Publish on a frame sends that frame alone. A group header has its own Publish group, which is the one to use when a carousel should go out together. Frame by frame is what you want when the set is scheduled across a week instead.
Last updated 13 August 2026
