In short: Campaigns → New Campaign → Build Brief. Say who the campaign is for, what it should achieve, and what only you know.
Every campaign starts with a brief. Protaigé reads the brief to write the concepts, the hero copy and every asset. A clear brief gives you a sharp campaign. A vague brief gives you a generic one.
You do not need to be a strategist. This page shows what a good brief contains. It takes four minutes to read.
Say who the campaign is for
Choose the persona you want to reach. A persona is a profile of one type of customer, saved in Brand DNA. The same product pitched to two personas gives two very different campaigns. Pick the one that matters for this campaign.
Say what should happen
Choose an objective. Awareness, Discovery, Consideration and Conversion each change the shape of the copy. Then write the goal in one line, for example "Book 50 demos in March".
Name the product
Pick the product from your Brand DNA product library. This keeps the copy about what you sell, not your company in general. If the product is not in the library yet, describe it in the Custom Description tab.
Add what only you know
Add a special offer, a key date, a competitor move, or anything that must be included or left out. Protaigé cannot read this from your website. It can only follow what you tell it.
There are three ways to get a brief into Protaigé. Upload a document you have already written. Fill in the Build Brief form step by step. Or shape it in a chat with Maia through Co-Create Brief. All three lead to the same campaign.
Last updated 12 August 2026
