In short: Brand DNA → Personas → Upload. Choose a PDF that describes one audience. Protaigé turns it into a persona card.
A persona is a profile of one audience you want to reach. Protaigé writes for that audience when you choose the persona in a campaign brief. The more it knows about their goals and problems, the closer the copy gets.
You add personas by uploading a PDF. This page shows you what to put in it and where to upload it. It takes about three minutes.
Write the profile as a PDF
There is no form to type a persona into. You upload a document instead. Put one audience in each PDF. Include the parts that change the writing: their goals, their frustrations, their pain points and what motivates them. Age and location alone rarely change a line of copy.
Upload it
Open Brand DNA, then Personas. Press Upload and choose your PDF. Protaigé reads the document and shows the persona as a card. The card is split into sections such as Demographics, Goals & Motivations, Pain Points and Preferred Channels.
Check the card and correct it
Read the card once. If Protaigé got something wrong, press the pencil on the card to edit it. Press the delete button to remove a persona you no longer need.
Keep personas current
Audiences change. When yours does, upload a fresh PDF or edit the card. Every campaign you brief after that uses the new detail.
Personas appear as choices when you brief a campaign, and every brief needs at least one. For a one-off audience you do not want to keep, the brief builder has a Custom Persona tab: type a name, an occupation and their pain points into the brief. That persona stays with the campaign and does not join Brand DNA.
Last updated 12 August 2026
