Read your performance in Launchpad

The list on the left filters everything. All channels shows the lot. Below it sits each connected channel, such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube and TikTok. Every number on the page follows the filter.

Dashboard is performance. Scheduled is queued and not yet out. Drafts is written and not yet scheduled. Published is everything that has gone. Each tab shows a count, so you can see at a glance whether anything is waiting on you. Posts published from Sketch Studio appear here too.

The Dashboard shows Impressions, Reach and Engagement rate for the range you choose, from Last 7 days to All time. Engagement rate is only measured where a channel reports impressions. A channel that does not report them adds to the totals but not to the rate.

Engagement by channel ranks your channels against each other. Engagement composition splits the total into likes, comments, shares and saves. Between them they tell you whether one channel is quietly carrying the campaign.

Best time to post is a grid of day against hour, shaded by average engagement. Read it as a description of your audience, not a rule. A thin week is thin evidence.

Campaign performance groups posts by the campaign they came from, with reach and engagements for each. Top performing posts lists the single posts that did best. This is the view that answers which campaign worked.