In short: Video for feeds and social. HTML5 for ad servers.
The editor exports two quite different things, and which you need depends entirely on where the work is going.
Video
Exports as MP4 at the page's own dimensions. There is no resolution or quality picker, because the page size is fixed to the key visual it came from, so the output matches the design rather than being resampled.
HTML5, embedded or external
Embedded puts the assets inside the file, which is simpler to hand over. External keeps them separate, which is what some ad servers require. Check the spec you are delivering against before choosing.
HTML text or vector
HTML text stays selectable and searchable with CSS styling. Vector locks the appearance exactly. Choose HTML text when the platform cares about accessibility or file size, vector when the typography must not shift.
Preview, then download
Export and Preview lets you check it before committing. Download ZIP gives you the package to hand over.
One thing to know before you choose HTML5: video clips are rendered as static frames in that export. If motion matters, export video. HTML5 is for banners, and it is the difference between handing an ad server a real banner and handing it a picture.
Last updated 1 September 2026
