In short: App Store → Tactics → switch on Google Ads Campaign. Then in a campaign: Add New → Add New Tactic → Google Ads Campaign → Generate Content → Export.
A responsive search ad is Google's search format. You give Google a set of headlines and descriptions, and Google mixes them for each search. Protaigé writes the set for you inside a campaign.
The tactic that makes them is called Google Ads Campaign. Search the App Store for that name, not for the ad format. About five minutes.
Switch the tactic on
Open the App Store and the Tactics tab. Find Google Ads Campaign and turn on its switch. Tactics only appear in a campaign when they are switched on here.
Add it to a campaign
Open a campaign with approved hero copy. Press Add New, then Add New Tactic, and choose Google Ads Campaign. Describe what you are advertising. Add keywords that must appear in the ads, and negative keywords to keep out. Press Generate Content.
Read the ads and the keywords
The tactic shows headlines of up to 30 characters and descriptions of up to 90, the limits Google sets. Each keyword shows which headlines cover it. Press the pencil to edit any line. Strategic Rationale at the bottom explains the choices.
Export for Google Ads
Tick Include in export on the variations you want. Press Export and choose Export to CSV. Or choose Google Ads Editor Format for a file you import into Google Ads Editor. There is no live connection to Google Ads. The Google Ads integration in the App Store is still marked Coming Soon, so you upload the file yourself.
Character limits are applied as the ads are written, so nothing is cut off once the ad is live.
Last updated 12 August 2026
