In short: Switch Google Ads Campaign on in the App Store first, then add it to a campaign.
A tactic is a channel-specific execution inside a campaign. Responsive search ads are the Google format where you supply a set of headlines and descriptions and Google mixes them per search.
The tactic that makes them is called Google Ads Campaign in the App Store, which is worth knowing because searching the list for the ad format will not find it.
Because it runs inside a campaign, the brief is already doing the work. Your product, audience and objective are known, so the ads are written from the same thinking as the rest of the campaign rather than briefed separately.
Turn the tactic on
Tactics only appear in campaign creation if they are switched on in the App Store. Find Google Ads Campaign under Tactics and activate it, and it becomes one of your defaults. It is marked Draft, so check its status before you plan work around it.
Add it to a campaign
With the tactic active, it is available as an execution when you build the campaign, alongside whatever other channels you have switched on.
Let the keywords do the work
Keyword research runs as part of generation, so the ads are built around terms with real search demand rather than around guesses.
Export a CSV for Google Ads
The finished set exports as a CSV you upload to Google Ads yourself, with the copy and keywords lined up as you saw them on screen. There is no live Google Ads connection, and the Google Ads integration in the App Store is still marked Coming Soon.
Character limits are respected as part of generation, so nothing gets truncated once it is live.
Last updated 12 August 2026
