How to generate keyword-researched Responsive Search Ads inside a campaign and export them to Google Ads.
Responsive Search Ads are the Google Ads search format where you hand over a pile of headlines and descriptions, and Google mixes and matches them for each person who searches. The catch with most tools is that you end up writing copy in a vacuum, guessing at the words people actually type and hoping you've bid on the right ones. Protaigé does it the other way round. It researches real keywords first, then writes the headlines and descriptions around them, and shows you exactly which keyword each line is reaching for. So you're not guessing what to say or what to target, you can see the thinking behind every line before it ever goes live.
Creating the tactic
Open the campaign you want to advertise, head to Tactics, and hit Create Content. Pick the Search Ads category, then choose Google Ads Campaign from the dropdown. The subtitle gives the game away: it generates RSA assets with real keyword research baked in. That's the one you want.
Pointing it at the right keywords
The What are you advertising? field is already filled in from your campaign brief, so for most people that's the whole job done, just generate and go. But if you want to steer it, this is where you do it. Open Keyword settings and you'll find two boxes: keywords that must appear in your ads, and negative keywords you want kept out. Each has a Suggest with AI button if you'd rather have Protaigé propose them than type from memory. Use the must-appear list when there's a phrase you absolutely need front and centre, and the negatives when there's a term you never want to show up against.
Hit Suggest with AI and Protaigé doesn't just throw words at you. It researches each keyword and lays out the numbers so you can choose with your eyes open. Here's how to read the list.
🔎 Searches. Roughly how many times people search that term each month. More searches means more potential reach.
💲 CPC. The average cost-per-click advertisers pay for it, a quick read on how commercially valuable and contested the term is.
📊 Competition. How crowded the keyword is, shown as Low, Medium or High. Lower is easier to win.
🎯 Score. An overall rating out of 100 that blends demand, value and difficulty. Green (70 and up) is strong, amber is middling, red is weak.
💎 Gem. Protaigé's flag for the sweet spot: strong demand with relatively low competition. These are the ones worth grabbing, and they're tallied in the Gem Keywords Found summary on the right.
The Why These Suggestions? panel spells out the thinking behind the whole set, so you're never just trusting a black box.
One thing that catches people out: your own brand terms (your company or product names) often show zeros for searches and CPC. That's normal, there's simply no public search data for words only your customers know yet. Include them anyway if you want them in your ads; the zeros aren't a fault.
Generating
When you're happy, hit Generate Content. Protaigé goes off and researches the keywords, then writes a full set of 15 headlines and 6 descriptions around them. It can take up to a few minutes, so this is a good moment to grab a coffee. You'll see a generating state while it works.
Reading the output
Once it's done you get your 15 headlines, and there's a bit more going on in each one than meets the eye. Here's what the parts mean.
🏷️ Type badges tag every headline as Keyword Match, Benefit, Cta, Social Proof or Urgency, so your set covers genuinely different angles rather than fifteen versions of the same line.
📏 Character counts keep headlines within 30 characters and descriptions within 90, with an amber nudge as you get close to the limit so nothing gets truncated in the wild.
🎯 Covers shows which researched keyword each line is targeting, so you can see the intent behind every one and trust that the copy is pulling its weight.
The descriptions work the same way, just with the longer 90-character allowance and their own Covers lines. Scroll down past them and you'll find two panels worth reading. Strategic Rationale explains why the set is built the way it is, and Key Success Elements pulls out the primary keyword, the full keyword list it researched, and the campaign goal it was writing towards.
Exporting to Google Ads
When the set looks right, open the Export dropdown. You've got two options: Export to CSV for a plain spreadsheet, or Google Ads Editor Format if you want something that drops straight into Google Ads Editor. Either way it's ready to upload, keywords and copy lined up exactly as you saw them on screen.
Further Reading
