In short: Start from the Lobby prompt, or hit New Sketch in Sketches.
A sketch starts with a sentence. You describe what you want the way you would ask a colleague, and what comes back is finished work rather than a starting point you have to rescue.
Everything it produces is already wearing your brand, because it reads your Brand DNA rather than asking you to style anything.
It is not limited to social. A sketch can be a single post, a carousel, a storyboard, a story or a deck, and it works for print and point of sale just as well as for a feed.
Start from the Lobby, or from Sketches
The quickest way in is the Lobby prompt, since it is the first thing on screen. If you are already working, open Sketches and hit New Sketch. Both land in the same place.
Say what you want in plain language
Write it the way you would say it: "an Instagram carousel about our anniversary journeys, aimed at repeat guests". There is no prompt formula, and being specific about the audience and the point does more for the result than any phrasing trick.
Pick the format you need
A single post for one message, a carousel to tell a story across frames, a storyboard to plan a video, a story for vertical, or a deck when you need to present it. The format decides the shape of the work, not the quality of it.
Find it again in Sketches
Every sketch you make lands in the Sketches library with the date it was made, so you can come back, reuse it, or build the next one from it.
Because a sketch reads your Brand DNA rather than a template, your colours, fonts and tone come along automatically. The better your Brand DNA, the less you will find yourself correcting.
Last updated 13 August 2026
