In short: Clone the kit, switch the persona, regenerate the copy and imagery.
A campaign that speaks to everyone usually lands with no one. Adapting a kit per audience keeps the idea and changes the aim.
Because the kit is cloned rather than rebuilt, the versions stay recognisably one campaign.
1
Clone for each audience
Start from the version that already works rather than from scratch.
2
Switch the persona
The copy adjusts to who you are talking to, since that is what personas are for.
3
Change the imagery to match
Generated images can reflect a different audience while still following your style references.
The result is several versions that feel like one campaign, which is what makes it land rather than looking like three unrelated efforts.
Last updated 12 August 2026
