In short: Name blocks by role, and use the same names across every layout in the kit.
Naming is not housekeeping in a Design Kit, it is the mechanism. The link between a parent and its children is made by matching block names, so an inconsistent name is a broken link.
1
Name by role, not content
h1, h2, cta, image. The name says what the element is for, so it still makes sense when the words change.
2
Use the same names everywhere
A block called h1 in the parent must be h1 in every child, or the propagation will not find it.
3
Check names when something will not update
If a change to the parent is not reaching a child, a mismatched name is almost always why.
Consistent naming is what turns a set of layouts into a kit. If naming every component by hand is the part putting you off, Brand Butler does it for you.
Last updated 12 August 2026
