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Component Name Index
Component Name Index
Component Name Index

Component Name Index

What you'll learn

A glossary of component names for your Design Kits

Series
3.7
Section
Brand DNAGlossary
Last Updated
Feb 4, 2026 9:26 PM
Status
Live
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TL;DR: Open your Design Kit to rename template layers manually using the Component Index, ensuring each text, image, or shape block uses a recognised name to enable dynamic AI functionality.

Index of Component Names

Note: These are not case-sensitive. At some point, these will all be a drop-down selector, but it’s manual for now.

Name
Description of the dynamic component
Type
H1
Your main headline. This is the big, bold line that grabs attention.
Text
H2
A sub-headline that supports the H1 and adds context.
Text
Short Copy
One or two short sentences for quick impact.
Text
Medium Copy
A paragraph or two of copy—enough to explain without overwhelming.
Text
Long Copy
Extended body text for detail-heavy layouts.
Text
CTA
The call-to-action text itself—what you want the user to do.
Text
Offer
Promotional line that highlights a discount, bonus, or incentive.
Text
Speaker
Speaker name(s) for events. Number them if there are multiple (speaker1, speaker2, etc.).
Text
Date
The event or promotional date.
Text
image
The hero image in a banner or layout.
Image
cta-btn
The visual button that holds your CTA. Can be a colour fill or image.
Image / Fill
logo
Your primary brand logo.
Image
bg
The background layer for a banner (colour fill, gradient, or image).
Image / Gradient / Fill
page
This is the default background fill
Fill
graphic
Decorative graphics in your design. If you use more than one, number them (graphic1, graphic2, etc.).
Image
icon
Iconography. Number them if multiple (icon1, icon2, etc.).
Image
photo
Supporting images or photography that aren’t hero shots. Number them if you have more than one.
Image
shape
Shapes that aren’t graphics, icons, or buttons—like colour blocks or starbursts. Number as shape1, shape2, etc.
Shape

How to edit component block names

Step by Step

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1. Open Design Kits to access your uploaded templates.

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2. Expand the template group.

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3. Click the Edit icon to begin customising the selected design template.

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4. Select a component to rename.

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5. Rename the component here by selecting the text field. Consult the Component Index for recognised names before proceeding.

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6. After entering the name, press Return or Enter to save your changes.

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7. Apply the same method to each additional component in your template.

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8. Click Save Design to update your template with recent edits.

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