In short: Brand DNA, Fonts, then Upload. Then set which face does which job.
Typography does more work than most people credit. It is often what makes a layout feel like your brand before anyone reads a word of it.
Upload the faces you licence, then set the rules so the right one is used in the right place without anyone deciding each time.
Upload the typefaces you licence
Use Upload to add your font files. Licensing matters here, since these are the faces that will appear in work you publish.
Say what each one is for
The Usage Guidelines tab is where you set which face carries headings, which carries body copy, and how they pair. That is what keeps output consistent when nobody is watching.
Once set, your fonts apply automatically across campaigns, sketches and design kits.
Last updated 10 September 2026
