In short: Your own photography first, generated second, stock last.
The hero image carries the message alongside the copy. It is the other half of the key visual, and it sets the tone for every format that follows.
1
Start with your own photography
Images from your library are already yours, already on brand, and already cleared for use.
2
Generate when you have a gap
Generated imagery follows your style references, so it looks like your photography rather than like stock.
3
Use stock as the fallback
Connected libraries are there for what you genuinely cannot shoot or generate.
If generated images do not look like your brand, mark a set of style references in Brand DNA and they will.
Last updated 12 August 2026
