In short: Open the campaign → Hero Image. Pick a photo from AutoPic, Shared library, Stock search or Campaign library, then press Build Key Visual.
The hero image is the picture that carries your message. Together with the hero copy it becomes the key visual, the layout every other format is built from. It sets the look of the whole campaign.
The Hero Image stage gives you four places to get a photo. This page explains each one and which to try first. About three minutes.
Start with your own photos
Open the Shared library tab. It holds the photos your team has uploaded to Brand DNA. Search for a photo and click it to add it to the Lightbox. Your own photos are already on brand and already cleared to use.
Generate one when you have a gap
Open the AutoPic tab and press Generate. Protaigé creates an image from your campaign and your style reference photos, so it looks like your photography, not stock. You can also press Upload here to add a new photo.
Search stock as a fallback
Open the Stock search tab and type a keyword. Results come from the stock libraries you have switched on in the App Store, under Stock Libraries. Use stock for what you cannot shoot or generate.
Build the key visual
The Lightbox panel shows the photos you have selected. Photos already used in this campaign sit in the Campaign library tab. When the right photo is in the Lightbox, press Build Key Visual.
If generated images do not look like your brand, Protaigé has no style references yet. Mark up to eight of your photos as style references in Brand DNA, then generate again.
Last updated 12 August 2026
