In short: Name your layers consistently. That is what the import maps against.
The import is only as good as the file. A well-structured PSD becomes a working kit; a flattened one becomes a picture.
The system reads layers, groups and masks, so what you name things decides what becomes editable.
Name blocks for their role
h1, h2, cta, image. Names describe what an element is for rather than what it currently says, and they must match across layouts for the parent and child link to work.
Keep text as live text
Rasterised copy cannot be replaced. Text layers stay editable, flattened ones do not.
Use masks and shapes for image slots
An image layer with a mask becomes a replaceable slot that keeps its crop.
Group what belongs together
Groups survive the import and make the resulting kit easier to reason about.
Time spent naming layers is the difference between a kit that works and one that needs rebuilding. Brand Butler does this preparation for you if you would rather hand the files over than name every layer.
Last updated 12 August 2026
