How to start from a Template Store kit and build it out into a complete, multi-format Design Kit.
A blank canvas is the slowest way to build a Design Kit. The Template Store gives you a head start: professionally built starter kits you can drop into your Brand DNA and make your own. This tutorial takes you from picking a kit off the shelf all the way to a complete, multi-format set that's ready for your campaigns.
If you haven't yet, it's worth reading Design Kits 101 first to understand the parent-child system that makes all of this work. The short version: you build one parent design, and every format you clone from it stays in sync.
What the Template Store is
The Template Store is a library of ready-made Design Kit starters. Instead of importing your own PSDs or building from scratch, you grab a kit that's close to what you want and adapt it. Think of it as the difference between starting a document from a blank page and starting from a well-structured template: same end product, a fraction of the effort.
Finding the Template Store
There are two doors into the same store, and both are gated behind the same setting, so they appear together.
🛍️ From the App Store. Open the App Store and choose the Design Templates tab. This is the full store, laid out as a browsable grid.
🎨 From your Design Kits. In Brand DNA, open Design Kits and click New Design Kit, then choose Template Store from the menu that opens.
Browsing and adding a kit
Browse the kits, preview any that catch your eye to see what's inside, and when you find one you want, hit Add. The kit queues up and lands in your Design Kits, ready to open and customise.
Building it out
This is the heart of it, and it's best watched rather than read, so here's the full walkthrough. Click through the demo to do it at your own pace, or just read the steps and stills underneath.
If you'd rather scroll than click, here's the same flow step by step, with a still for each.
Customise the parent
Open the kit's parent design and click the edit icon to start personalising it. Swap the imagery, set your copy, adjust the colours and layout. The parent is your source of truth, so this is where the real design work happens.
Clone it
Once the parent looks right, clone it to add another format to your kit. Each clone starts as a faithful copy of the parent, so you're adapting rather than starting over.
Resize the clone
Open the clone, click anywhere on the canvas and choose Select format. Pick a preset size or add a custom one, then nudge the layout so everything sits right at the new dimensions. Save when you're happy.
Label it
Open the design's label to set its design type and channel tags, so your kit knows what each format is for.
Repeat until the kit is complete
Keep cloning, resizing and labelling until you've covered every format your campaigns need. When you're done, you've got a complete kit that's ready to pull into any campaign.
