In short: App Store, Design Templates, or New Design Kit then Template Store. Adapt the parent, then clone it into each format.
A blank canvas is the slowest way to build a Design Kit. The Template Store is a library of ready-made starters you drop into your Brand DNA and make your own, which is the difference between starting a document from nothing and starting from a good template.
It rests on the parent and child system, so it is worth reading Design Kits 101 first. The short version is that you build one parent design and every format you clone from it stays in sync.
Open the store
There are two doors into the same place. From the App Store, choose the Design Templates tab for the full browsable grid. Or in Brand DNA, open Design Kits, click New Design Kit and choose Template Store.
Or reach it from your Design Kits
The second door sits where you will usually be working, so you do not have to leave Brand DNA to find a starting point.
Browse and add one
Preview anything that catches your eye to see what is inside. When you find a kit you want, hit Add. It queues up and lands in your Design Kits ready to open.
Customise the parent
Open the kit's parent design and click the edit icon. Swap the imagery, set your copy, adjust colours and layout. The parent is your source of truth, so this is where the real design work happens.
Clone it into another format
Once the parent looks right, clone it. Each clone starts as a faithful copy, so you are adapting rather than starting again.
Resize the clone
Open the clone, click the canvas and choose Select format. Pick a preset size or add a custom one, then nudge the layout so everything sits right at the new dimensions, and save.
Label it
Open the design's label to set its design type and channel tags, so the kit knows what each format is for.
Keep cloning, resizing and labelling until you have covered every format your campaigns need. What you end up with is a complete kit you can pull into any campaign.
Last updated 12 August 2026
