In short: Campaigns holds everything you have built. New Campaign gives you three ways in.
Every campaign you build lives on the Campaigns page. It is the single view of what has launched, what is in progress, and what you are still shaping.
Before you can create one, your Brand DNA needs the essentials in place, which means a brand story, at least one product, one persona and one design kit. If anything is missing you will be pointed back to fill it in, because a campaign built on a thin brand comes out thin.
Browse what you have
Campaigns appear as cards in a gallery by default, each showing its name, status and a preview. The toggle in the top right switches to a list view, which is the better one once you have dozens. They load as you scroll, so there is nothing to click to see more.
Start a new one, three ways
New Campaign offers three routes. Upload Brief takes a document you have already written and pulls out what it needs. Build Brief walks you through it step by step. Co-Create Brief puts you in conversation with David, the strategy agent, to shape a rough idea into something properly structured.
The archive button in the toolbar switches between active and archived campaigns, and the context menu on any card lets you archive, restore or delete. Archiving keeps the workspace clean without losing anything. Deleting cannot be undone, so you will be asked to confirm.
Last updated 12 August 2026
