In short: Campaigns → New Campaign → Upload Brief → choose your file → Create Campaign. Then read the Campaign Brief tab.
If you have already written the brief, you do not need to type it again. Upload the document and Protaigé reads it. It pulls out the product, the audience, the objective and any rules you set.
The upload takes a minute. Reading what Protaigé understood takes another two.
Choose Upload Brief
Open Campaigns and press New Campaign. Choose Upload Brief. Click the upload area or drag your file onto it. Protaigé accepts DOC, DOCX and PDF files. Press Create Campaign.
Give it the full document
Upload the whole brief, not a summary. Protaigé can only use what it can read. A goal, an offer and a deadline in the document all end up in the campaign.
Check what Protaigé understood
The campaign opens on its Brief stage. While Maia structures the brief, the page says so. This usually takes about a minute. Then the Campaign Brief tab shows the structured brief, and the User Brief tab holds what you gave Protaigé. Read the Campaign Brief before you continue. Fixing the brief now is faster than fixing the creative later.
When the brief looks right, press Generate Concepts. From here the campaign works the same way as one built with the form.
Last updated 2 November 2026
