In short: Open the campaign → Hero Copy → Generate Hero Copy. Press Approve on the variation you want, then Select hero image.
Hero copy is the campaign message in words: headlines, body copy and a call to action. Protaigé writes it from your approved concept, your brief and your brand story, so it should already sound like you.
Every asset in the campaign adapts this copy. Get it right here and the whole kit reads in one voice. About three minutes.
Generate the copy
Open the Hero Copy stage and press Generate Hero Copy. Protaigé writes a variation. Each variation has two headlines, three lengths of body copy, a call to action, and an offer headline and description.
Ask for another
Press Generate Another to get a second variation. Do not settle for the first one. This is the most reused text in the campaign. Press Dismiss to hide a variation you have ruled out.
Edit it if you know better
Press Edit on a variation. Change any field, then press Save. Everything built after this uses your words.
Approve one
Press Approve on the variation you want. Then press Select hero image to move on.
If every variation sounds wrong in the same way, the problem is usually upstream. Check the concept first, then your brand story in Brand DNA. To pick a different variation later, press Revert on this stage. That switches off Hero Image and Key Visuals until you approve again.
Last updated 12 August 2026
