In short: Add New Tactic, choose Blog Post. It writes the article from the campaign brief.
Long-form is where a campaign's thinking gets room to breathe, and where it is easiest to drift off the brief. A content tactic writes it from the same brief as everything else in the campaign, which is what keeps the argument consistent across a set.
What comes back is a full article with its own headings, not an outline to expand.
Add the tactic
Add New Tactic, then Blog Post from the Create Content dialog. Content also covers Gamma documents and presentations where those are switched on for your brand.
Read it as an editor, not a proofreader
It arrives structured, with section headings and a closing call to action. The first pass is about whether the argument is right for the campaign, not whether the sentences are.
Check the facts, because it will state them
Long-form invites specifics, and generated specifics are where things go wrong. Figures, percentages, seasonal claims and anything about what a place or a service is actually like all need checking against something you know.
Edit in place
Fields are edited where they sit, and the changes survive a reload, so you can leave it half-done and come back.
Copy all content, or generate visuals
Copy all content lifts the article out in one go for whichever CMS it is heading to. Generate visuals produces imagery from the campaign to go with it.
A content tactic writes at length in whatever register the brief implies, so anything you specifically excluded is worth searching for before it goes anywhere. Spelling conventions are worth a look too, since the copy is generated rather than written to your house style.
Last updated 6 September 2026
