In short: Clone, then change one thing. That is how you learn something.

Cloning gives you a second version to change without risking the first. It is how you test an alternative message or a different audience cut.

1

Clone the kit

The copy starts identical, so any difference in performance is down to what you changed rather than to drift.

2

Change one thing

One variable at a time is what makes the comparison mean anything.

3

Name it so you remember why

Six weeks later, version two tells you nothing. The audience or the angle does.

Cloning is also the fastest way to adapt an existing campaign for a new audience.

Last updated 12 August 2026