Set up Brand DNA
Everything Protaigé needs before it can make anything that looks like you. Do this once and every campaign after it inherits the lot.
10 walkthroughsabout 36 min end to endEnds with: A Brand DNA complete enough to generate from
- 1
Brand DNA: your brand’s home baseEverything Protaigé knows about your brand, in one place. - 2
Import your brand story from a PDFUpload your guidelines and let Protaigé extract the story from them. - 3
Setting up your logosUpload every version of your mark so layouts always pick the right one. - 4
Setting your brand coloursHow to set your primary, secondary and highlight palettes, and how they reach every campaign. - 5
Setting your brand fontsUpload your typefaces and say what each one is for. - 6
Managing your photo libraryUpload and tag your photography so campaigns use your images, not stock. - 7
Manage your video libraryWhere footage lives, and which of the two libraries it belongs in. - 8
Edit your photography style descriptionYasmin writes your visual style down in words. You can edit it. - 9
Adding persona profilesBuild out each audience with the detail that changes the copy. - 10
Adding your products and servicesTell Protaigé what you sell, so it stops writing in generalities.
Other flows
Different destination, same idea.
Create a campaign from a brief9 steps · ends with a campaign kit ready to export or publishTake a campaign to channel5 steps · ends with Copy written per channel, published, and measuredCreate multiple formats with Sketch7 steps · ends with One idea, published in several placesTurn a design into video11 steps · ends with An MP4 built from a design you already signed offCreate branded design kits7 steps · ends with Your own templates driving the outputSet up Maia across your channels7 steps · ends with Maia reachable from email, Slack, WhatsApp and your calendar