Protaigé Academy

The Lobby: Your command centre

What the Lobby is, how to navigate its departments, and where to find everything in Protaigé

Navigating Protaigé Beta

Quick interface tour, using menus, brand selector and search

Create your first campaign

How to create your first campaign with Helix Insights and the Brief Builder

Setting up your logos

How to upload logo variants to make them available for campaign generation

Brand DNA: Your brand's home base

How to navigate the Brand DNA hub and understand what each section does for your campaigns

Brand Story 101

All about telling your brand story

Adding your brand story

How to define your brand story by uploading a PDF of your guidelines

Brand Helix: Create a brand guide with our AI

Use our AI brand book generator to create your guidelines

Setting your brand colours

How to establish primary and secondary colours and usage rules

Setting your brand fonts

How to manage your brand typography and usage rules

Managing your brand graphics

Create a library of brand graphics

Managing your icon library

Upload, manage and label icon files

Managing your photo library

Upload, manage and tag photos

Editing photos with AI

How to edit your brand photography with AI

Personas 101

All about segmenting your customers

Adding persona profiles

Build personas with demographics, goals and challenges

Persona Helix: Segment your audience with our AI

Use our AI persona generator to segment your audience

Adding your products and services

Add products and services, define benefits, features and use cases for AI‑driven campaigns.

Product Helix: Document your products with our AI

Use our AI product sheet generator to catalogue your products or services

Choosing your campaign concept

How to generate the big idea that will drive your campaign

Exporting your campaign assets

Download approved visuals and copy in the right formats

Design kits 101

Understand the role of Design Kits and how they keep campaigns on-brand.

Design kits: Set up your PSDs

How to prep your Photoshop files for Protaigé.

Design kits: Importing PSDs

How to import your local psd files.

Design kits: Fine-tuning your imported files

How to make adjustments within our visual editor

Design kits: Adapting a starter template

How to take a starter template and adapt it to your brand

Design kits: Importing Canva templates

How to import a Canva PPTX and convert it into a reusable, multi-format design kit

Component Name Index

A glossary of component names for your Design Kits

Design kits: Using the Brand Butler

How to engage Brand Butler to create Design Kits for you.

Campaigns: Your mission control

How to view, create, archive, and manage all your campaigns from one place

Campaign briefs 101

Understand what a campaign is and how to write a brief.

Campaign briefing: Upload a brief

Upload a prepared brief and have Protaigé analyse and compile a complete strategic brief.

Campaign briefing: Using the brief builder

Walk through the form used to start your campaign

Campaign Creation: Building your campaign step by step

How to navigate the campaign workflow from brief to finished assets, including tactics

Generating campaign hero copy

Sets the message for your campaign

Choosing your hero image

Select quality images from autopic, brand library or stock to match your concept

Creating key visuals

Combine copy and images into a hero layout

Scaling your key visual into a complete campaign kit

How automated propagation keeps every ad consistent as your campaign grows

Cloning campaign assets

Clone an existing kit to test variations

Adapt your campaign kit for every audience

Use AI photos and cloned kits to create variations

Quickies: fast-track creative without a campaign

What Quickies are, how to create a quick set from a template, edit banners in the Creative Editor, and download your finished visuals

Settings: Subscription, usage, and preferences

How to manage your subscription, monitor usage, update brand info, and customise the UI theme

Managing your subscription

Subscription tiers and how to manage your plan

Changing or cancelling your plan

How to change or cancel your subscription directly through Stripe.

Token check: tracking usage

See how many tokens you’ve used, monitor limits and keep campaigns running smoothly.

App Store: Extending Protaigé

How to browse tactics, stock libraries, integrations, and experimental features

Make it yours: brand theming

Apply brand colours and logos to your workspace