The Lobby is your command centre inside Protaigé. Think of it as your agency's front desk - every department is here, fully staffed with AI that knows all about your business. From here you can launch a new campaign, pick up where you left off, manage your brand identity, or jump into any part of the platform.

This tutorial walks you through every section of the Lobby so you always know exactly where to go.

Meet Maya

At the top of the Lobby, you'll find Maya, your AI Concierge. She's the quickest way to get started.

Type what you want to create into the prompt bar - something like "Launch a summer campaign for our new product" or "Help me set up my brand colours" - and Maya will route you to the right place. No menus, no hunting around. Just tell her what you need.

Recent Work

Just below Maya, you'll see your Recent Work - campaign cards showing what you've been working on, their current status, and when you last touched them. Click any card to jump straight back into that campaign.

Campaign Central

Launch, manage, and track all your marketing campaigns

This is where the action happens. Campaign Central gives you four ways in:

Strategy & Planning

Research, audiences, and the thinking behind your marketing

This department handles everything your AI agents need to understand who you're talking to and what you're selling:

• Personas - Your target audiences. Define their goals, challenges, and motivations so campaigns hit the right note every time.
• Products - What you're selling. Descriptions, features, and value propositions that your agents reference when writing strategy and copy.
• Competitors - Your competitive landscape. (Coming soon)
• Market Research - Key trends and opportunities. (Coming soon)

Brand & Identity

Your brand's identity, voice, and visual guidelines

Everything that defines how your brand looks, sounds, and feels lives here:

• Brand Story - Your mission, vision, tone of voice, and values. This is the narrative foundation that shapes all campaign messaging.
• Logos - Upload every version: horizontal, vertical, icon. These are accessible across all campaigns and the creative editor.
• Colours - Your primary and secondary brand colours. Used automatically in every piece of creative output.
• Fonts - Your typography system. Upload typefaces and set usage rules for headings, subheadings, and body text.
• Icons - Your icon library for use across layouts, ads, and social formats.

Art & Design

Graphics, layouts, photos, and visual creation tools

This is your creative studio:

• Photos - Your brand photography and image libraries.
• Graphics - Illustrations, textures, and supporting visual elements.
• Design Kits - Reusable layout templates. These define how your brand visuals scale across formats and keep everything on-brand automatically.
• Layouts - Quick one-off designs for any format.
• AI Mashups - AI-generated images. (Coming soon)

Copy Desk

Write, repurpose, or refine any content

Your on-demand writing department. All tools here are coming soon:

• Copywriter - Your on-demand writer.
• Repurpose - Transform content into new formats.
• Optimise - Improve and refine existing copy.
• Long-form - Blogs, articles, and deep content.

Media

Publishing, distribution, and ad platforms

Connect your external channels and platforms. All coming soon:

• Integrations - Connected platforms.
• App Store - Discover new integrations.
• Google Ads - Optimise ad performance.
• Email Platforms - Mailchimp, Klaviyo, HubSpot.

Video Production

Scripts, storyboards, animation, and AI-generated video

Your future video department. All coming soon:

• Animation - Bring photos and graphics to life.
• Scripts - Write video scripts and voiceovers.
• Storyboards - Plan scenes and visual sequences.
• Video Editing - Cut, trim, and assemble video content.

Further study:

Navigating Protaigé Beta