How to navigate the Brand DNA hub and understand what each section does for your campaigns
The Brand DNA hub is your brand's identity centre inside Protaigé. Every asset, guideline, and piece of brand knowledge lives here - and it's what Protaigé's AI agents draw on when they write copy, generate concepts, and build creative for your campaigns.
Think of it as your brand bible, but one that actually gets used. This tutorial walks you through the hub and what each section does.
The layout
The hub presents your brand sections as a grid of cards. Each card represents a different aspect of your brand identity. Cards that have content show a filled indicator; empty cards show as outlines, so you can see at a glance what still needs attention.
Click any card to dive into that section.
What each section does
Section | Purpose |
Brand Story | Your mission, vision, tone of voice, and brand values. This is the narrative foundation that shapes all campaign messaging. |
Personas | Your target audiences. Define their goals, challenges, and motivations so campaigns hit the right note every time. |
Products | What you're selling. Descriptions, features, and value propositions that agents reference when writing strategy and copy. |
Logos | Every version of your logo - horizontal, vertical, icon. Accessible across all campaigns and the creative editor. |
Colours | Your primary and secondary brand colours. Used automatically in every piece of creative output. |
Fonts | Your typography system. Upload typefaces and set usage rules for headings, subheadings, and body text. |
Graphics | Illustrations, textures, and supporting visual elements that add depth to your campaign creative. |
Icons | Your icon library for use across layouts, ads, and social formats. |
Photos | Your brand photography and image libraries - lifestyle shots, product photos, and visual assets. |
Design Kits | Reusable layout templates that define how your brand visuals scale across formats. These keep everything on-brand automatically. |
What you need before creating campaigns
Protaigé requires a minimum set of Brand DNA before you can start creating campaigns:
- A Brand Story (tone of voice, mission, values)
- At least one Product
- At least one Persona
- At least one Design Kit
You'll see prompts guiding you to complete these if they're missing when you try to create a campaign.
Tip: Fill in your Brand Story first. It's the foundation that influences everything else - from the tone of your campaign copy to the creative direction of your visuals.
Further study:
- Adding your brand story
- Setting your brand colours
- Managing your brand graphics