Welcome to the Protaigé User Journey!

Marketing should be smart, not stressful. And with Protaigé, it is. This training is your backstage pass to how users move through our platform—so you can design, develop, and optimise with confidence. Whether you’re a designer, developer, or just curious about how the magic happens, this guide has got you covered.

What You’ll Learn:

✅ The step-by-step user journey from onboarding to campaign launch

✅ How AI streamlines every part of the process

✅ Key UX and design considerations to make the experience effortless

Sign-up & Account Creation

First impressions matter. Here’s how users get started:

• Sign up with email & password or social logins.

• Choose an account type:

• Single Brand Account (for direct customers managing one brand).

• Multi-Brand Account (for agencies managing multiple brands).

🔹 UX Tip: Keep onboarding frictionless. Simplicity is key!

Brand Setup

Time to set the foundation. Users enter their brand name & URL and Protaigé’s is ready for AI-powered Brand DNA setup for long-term consistency.

🔹 UX Tip: Visual feedback and progress indicators make users feel engaged.

Uploading Brand Guidelines & Assets

Organisation made easy:

• Brand Guidelines: AI processes docs to extract principles, fonts, and colours.

• Logos, Fonts & Graphics: Auto-organised into dedicated libraries.

• Photography: AI tagging for instant searchability.

• Design Templates: PSDs are validated, editable, and saved in the template library.

🔹 UX Tip: The less users have to manually sort, the better!

Persona & Product Data Ingestion

To ensure personalisation, users upload:

✔ Customer Personas (AI summarises audience segments).

✔ Product Data (feeds directly into marketing campaigns).

🔹 UX Tip: AI should do the heavy lifting—reduce manual inputs wherever possible.

Campaign Briefing

Users kickstart their campaign by uploading a brief. AI steps in to:

• Extract key details automatically.

• Guide users via chat-based brainstorming.

• Offer an AI-powered Brief Builder for easy structuring.

Next stop? ArcSpace—where the creative magic happens. ✨

🔹 UX Tip: Make brief-building feel less like a chore and more like an intuitive chat.

AI-Powered Creative Development

This is where things get exciting:

• Ariel (AI Creative Director) suggests big ideas & sample headlines.

• Users refine concepts via AI chat.

• Yasmin (AI Stock Librarian) finds the perfect visuals.

• Everything comes together in the native editor for final tweaks.

🔹 UX Tip: AI removes creative roadblocks—so users never get stuck staring at a blank screen.

A/B Testing & Optimisation

For users who love data (who doesn’t?), Protaigé offers A/B testing:

✔ AI generates multiple creative variants.

✔ Winning designs move forward, underperformers are refined.

🔹 UX Tip: Testing should feel like an enhancement, not extra work!

Scaling & Deployment

With the best concept locked in, Protaigé ensures:

✅ Messaging is adapted for different customer journey stages.

✅ Personalisation based on industry, location & audience psychographics.

✅ A final AI-driven QA check before approval.

🔹 UX Tip: Automation ensures scaling feels seamless—not like an overwhelming task list.

Campaign Launch & Performance Tracking

Now, we go live!

• Campaigns are scheduled or instantly published across multiple platforms.

• Real-time performance tracking provides key insights.

• AI fine-tunes campaign elements on the fly.

• All data feeds back into the Brand DNA, Campaign Brain, & Brand Rubric to improve future campaigns.

🔹 UX Tip: Users should feel like Protaigé is always learning and evolving with them.

Agent Management & The Command Centre

Throughout the process, the Chat Hub is always there:

✅ AI agents provide instant support for brainstorming, troubleshooting & guidance.

✅ Command Centre offers full oversight:

• Campaign Dashboard: Monitor progress.

• User Settings: Manage profiles & security.

• Admin Panels: For multi-brand control.

🔹 UX Tip: A single control hub reduces frustration & keeps everything in one place.

And that’s a wrap! Protaigé is designed to make campaign creation effortless—from the first sign-up to post-launch insights. Whether you’re designing, developing, or managing marketing workflows, this user journey ensures everything runs smoothly.

Now go forth and make marketing magic happen! ✨