Introduction

🚨 You will need at least one kit setup to generate a campaign.

Your Design Kit is the bridge between your brand identity (colours, typography, logo rules) and the campaign assets you generate. It’s the “blueprint” that ensures your visuals are consistent, scalable, and still editable.

In Protaigé, a Design Kit isn’t just a static template folder — it’s a structured design system that lives in our engine. It defines:

Editable zones (e.g. headline text, image placeholders, subhead, CTA)
Design constraints (where elements must stay, aspect ratios, alignment margins)
Dynamic content (text fields, image slots)
Layout rules (responsive behaviour, stacking order)

Without a kit, every asset needs to be built from scratch — leading to inconsistency, manual errors, and wasted time. With a kit, the layout is fixed; only the content changes.

When you generate a campaign, Protaigé uses your Design Kit to automatically apply your brand look across multiple formats (social posts, banners, print, etc.) while preserving pixel perfection.

Design kits enable one-click editing across multiple formats

However, Design Kits need careful design setup. You can’t just dump in random PSDs and expect magic. The initial build of a kit is an advanced design task: mapping layers, defining constraints, and anticipating use-case flexibility.

That’s why we strongly recommend collaborating with your in-house designer or agency at this stage because this foundational step works best when done by someone who understands layer structure, responsive layout, and design trade-offs.

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NGL: It’s the most tedious part of the process. That’s why we offer a design service to set up and import your design templates into your platform. This is a paid service for Free and Plus, and included as part of the package for Pro.

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Essential reading

Design kits: Set up your PSDs

Design kits: Importing PSDs

Design kits: Fine-tuning your imported files