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TL;DR: Use your website to generate audience profiles with Persona Helix

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https://app.arcade.software/share/rcVthyWSooJrbXWJnPzF

Personas are the backbone of effective marketing. They help you understand who you’re speaking to, what they care about, and how to position your product in a way that resonates.

Persona Helix is designed for teams who haven’t yet created detailed audience profiles. It analyses your website and automatically generates a rich set of audience personas — each complete with demographics, motivations, behaviours, and buying triggers. You can edit and download each profile as a PDF, then upload them into your Persona Library to use across Protaigé campaigns.

Persona Helix is completely free. Here’s an example of the profile you’ll receive.

Protaigé _ Marketing Director Max.pdf

A step-by-step guide

1. Type your website URL.

2. Add your company name.

3. Be patient for a few minutes while our AI analyses your website to infer your target audience.

4. After your personas are generated, select Expand to explore each profile in depth.

5. Click the more options icon to access additional actions for this persona.

6. Choose Edit to modify the details of this target audience persona.

7. Click SAVE PERSONA to apply all your edits and update the profile.

8. Select the PDF download option to export this persona's details as a PDF document.

9. In the print dialog, choose Save as PDF to generate a downloadable version.