Note: These are not case-sensitive. At some point, these will all be a drop-down selector, but it’s manual for now.
| Name | Description of the dynamic component | Type |
|---|---|---|
| H1 | Your main headline. This is the big, bold line that grabs attention. | Text |
| H2 | A sub-headline that supports the H1 and adds context. | Text |
| Short Copy | One or two short sentences for quick impact. | Text |
| Medium Copy | A paragraph or two of copy—enough to explain without overwhelming. | Text |
| Long Copy | Extended body text for detail-heavy layouts. | Text |
| CTA | The call-to-action text itself—what you want the user to do. | Text |
| Offer | Promotional line that highlights a discount, bonus, or incentive. | Text |
| Speaker | Speaker name(s) for events. Number them if there are multiple (speaker1, speaker2, etc.). | Text |
| Date | The event or promotional date. | Text |
| cta-btn | The visual button that holds your CTA. Can be a colour fill or image. | Image / Fill |
| logo | Your primary brand logo. | Image |
| bg | The background layer for a banner (colour fill, gradient, or image). | Image / Gradient / Fill |
| graphic | Decorative graphics in your design. If you use more than one, number them (graphic1, graphic2, etc.). | Image |
| icon | Iconography. Number them if multiple (icon1, icon2, etc.). | Image |
| photo | Supporting images or photography that aren’t hero shots. Number them if you have more than one. | Image |
| shape | Shapes that aren’t graphics, icons, or buttons—like colour blocks or starbursts. Number as shape1, shape2, etc. | Shape |
https://app.arcade.software/share/SVJ0yMS7ly7m5ZVLGJIB
